Head of Marketing - Premium Spirits

Are you looking for a high-impact role leading iconic brands like Hendrick's, Drambuie, and Three Barrels? If you have a strategic mind, and a thirst for brilliant execution, then this role could be for you!

As Head of Marketing - Premium Spirits, you will shape the future of these beloved premium spirits in the dynamic UK market. You'll diagnose brand performance, define the strategy and craft an integrated business plan that ignites brand value, consumer fame, and customer engagement.

This isn't your average marketing gig. We're looking for a passionate leader to inject creativity and translate global strategies into local plans which excite and engage consumers.

Main Responsibility

You'll lead a team of Senior Brand Managers, Brand Managers and Brand Ambassadors, to drive growth on your portfolio. As a member of our UK Marketing Leadership Team, and UK Leadership Team, you'll also have responsibility for driving the broader marketing and business agenda.

This role isn't just about marketing magic, it's about financial mastery too. You'll own the P&L for your brand portfolio, wielding the power to prioritise A&P investments to drive growth.

Data driven insight is your weapon of choice. You'll lead the development of battle-ready plans based on rich insights, to inform clear strategies for each brand and channel. Think laser-focused activation plans that the commercial teams can execute flawlessly.

This is your chance to be a champion of continuous improvement. You'll drive a culture that relentlessly optimises return on investment (ROI) for every penny spent. We're talking measurement and evaluation (M&E) across all activities. And get ready to hone your connections planning skills and deploy media budgets with pinpoint accuracy.

We're looking for a brand management mastermind with a proven track record of crafting winning brand strategies. You'll be the architect of successful marketing mix development and activation, wielding the power to bring brands to life.

But you're not just about strategy, you're obsessive about execution, and you know what it takes to cut through in a cluttered market space.

Continuous improvement is your middle name. You've championed a culture of measurement and evaluation (M&E) excellence, relentlessly optimising every campaign for maximum impact.

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions.

At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work., Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive.

William Grant & Sons

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.


• Our employees enjoy a generous holiday entitlement and an opportunity to 'buy' or 'sell' some holiday entitlement.


• Private Healthcare and Doctor@Hand (remote GP service).


• Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.


• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.


• Our Life Assurance cover is a multiple of eight times your annual basic salary.


• Product allocation so that you can enjoy our fantastic portfolio of brands.


• Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.


• Every employee has the opportunity to claim up to £1,000 per year for a charity or charities for which they have raised money, volunteered their time or personally donated.


• Learning resources to help you be your best self., Our agile working philosophy is to "Have your best work day everyday".

Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams.
We are open to discussing possible agile/flexible working options as part of the recruitment process.