Marketing Manager

Nearly ONE million people play badminton every month…it's the fourth most participated sport in the country.

Would you like to be fundamental in creating a connection between these players and Badminton England that helps us deliver our strategic goals of getting more people playing, supporting the badminton community and winning more medals? Yes, then read on!

The Marketing Manager will devise and deliver an annual marketing plan around key business objectives and commercial goals to achieve agreed KPIs. This will include, but is not limited to, raising awareness and interest in the game, planning support for participation programmes such as No Strings Badminton, driving this audience and club players into our membership programme, and our other commercial programmes. You'll also play a key role in promoting the Yonex All England Championships, driving fan engagement and ticket sales.

The role will also be instrumental in implementing ongoing campaigns to capture the 1 million people playing badminton every month taking part in badminton sporadically, and enhance brand messaging around membership; supporting the brand of Badminton England both from a reach, engage and revenue perspective on a participation and commercial side.

The role is pivotal to the success of the Marketing & Communications team, but also requires close working with the Development, Competition and Performance teams to deliver multiple campaigns simultaneously.

The Work:

• Develop, implement and deliver a comprehensive Ticket Marketing plan to lead the promotion of the YONEX All England Open Badminton Championships to a new and existing audience with the direct objective to meet and exceed ticket sales targets.


• Develop, implement and deliver a structured year-long Membership Marketing plan to lead on both member acquisition and member retention for Badminton England - engaging with members by adding value to our membership offering, raising the awareness of member benefits to a new audience, incorporating data capture mechanics in attracting new members.


• Develop, implement and deliver marketing campaigns to support and promote Badminton England's various existing and new participations programmes.


• Lead on major event fan engagement activity, specifically engaging the target audiences to deliver an energetic, vibrant, engaging 'festival of badminton' to the YONEX All England Open each year.


• Raise the profile of Badminton England's work, products and services identifying channels, timelines and appropriate campaign evaluation metrics.


• Manage the implementation, tracking and measurement of marketing campaigns with the support of the CRM Insight Executive.


• Oversee and closely manage relationships with a range of external agencies, such as creative agencies who may deliver campaign assets or tailored brand campaigns.


• Day-to-day budget management - including budget tracking, budget projections and regular budget reporting, maintaining regular measurement of the ROI from specific campaigns.


• Ensure brand guidelines are considered and developed to ensure brand consistency balance with impactful marketing messaging across the appropriate channels.


• Proactively promote events and competitions in addition to the All England Open - such as the English Nationals and the Para 4 Nations.


• Support Social Media Executive and Communications Manager in planning, creating and posting content via owned, earned and paid social media and digital channels.


• Work with external agencies to deliver regular reports of campaign results, including web analysis and evaluation against Badminton England's strategic pillars and strategy implementation plan.


• Strong and supportive line management of in-house Content Designer - from content creation to performance development.


• Keep abreast of current trends in marketing - building relationships with other NGBs and sharing best practice with the wider team and within the organisation.

Successful Candidate:

• Experience in ticket marketing, campaign delivery and working with membership schemes.
  
  Ability to think and work strategically combined with excellent planning skills.


• Strong eye for detail and creative thinking.


• Ability to deliver on tasks, seeing through an idea or a concept from its creation to its successful delivery.


• Demonstrate knowledge of what content drives engagement strategies.


• Strong current knowledge in digital campaign and digital delivery.


• Experience of the full marketing mix across all delivery channels.


• Pro-active in coming up with new ideas and identifying solutions to cater for the organisation's needs.


• Strong analytical skills with the ability to develop and utilise insight.


• Ability to manage multiple projects in response to business demands.


• Experience in managing external agencies.


• Ambitious and brave in decision-making.


• Continuous desire to improve.


Key Information:

We're all about output so we have Hybrid working and flexible hours in place - it's a full-time role (35.58 hours per week), but we understand that people have lives outside of BE - please talk to us about what you need. We can't promise anything, but we're open to a discussion about how we can support you. The current hybrid working arrangements are at least 3 days a week on the office (with the core day being Thursday).

Salary: £35,000-£40,000 Depending on experience, As a member of staff at Badminton England, you'll have access to a diverse range of benefits to help support your lifestyle. Some of these include:

• Annual Leave- 25 days paid holiday every year, plus 8 days for bank holidays rising to 30 days plus 8 days for bank holidays with length of service


• Work Life/Family Balance- A commitment to helping you achieve a work life balance, including flexible and agile working opportunities; family leave packages, including maternity, paternity, adoption/surrogacy and parental/partner leave;


• Skills Development- Access to professional, personal and leadership development, including a high quality online learning provision and Staff Review & Development Scheme


• Pensions -Access to a salary sacrifice pension scheme with generous employer contributions;


• Facilities - An impressive range of facilities at the National Badminton Centre, such as the gym and performance gym, badminton courts, café and bar and of course the Badminton Museum.


• Reward and Recognition- Exclusive discounts and cashback options at a range of retailers and cinema tickets at great prices courtesy of Reward Gateway


• Discounts and Expense Schemes- Save on shopping, public transport, cycling, healthcare and financial services courtesy of Westfield Health and Vitality- Private health insurance


• Events- We hold a number of events throughout the year to provide further opportunities for our people to connect, and they include a healthy mix of business updates, development opportunities and fun!


"We positively celebrate Diversity & Inclusion at Badminton England. Our aim is to become the UK's most inclusive National Governing Body - for our staff and members, reflecting and connecting with the diverse communities that we serve. We want people from all walks of life to feel valued for their individuality, thrive in our business and share a sense of belonging. To find out more about D&I at Badminton England, head over to our website to read out Inclusion Strategy."